Web Search 101

I searched for a new career for almost 10 months.  I was on the computer 8-10 hours a day, every day.  There was so much duplication, so much crap out there that it took everything in me not to quit.  (Actually I just used my cold, calculating and insensitive “laid-off” letter to motivate me.)  But you know what, that time was not wasted; I learned how to search the Internet and get the results I needed faster and in more quantity than I usually need.

So what are my tricks?

ONE! Register with your search engine and be logged in when you use it.  With Google, make sure you have a gmail account or at least set up an account (using any email address) with their search engine.  And it is best to register with each of the main search engines you use, and are logged into them when you are using them.  Yeah, they record information on your searches… but when you search and 1) they fill in your top search terms automatically and/or 2) use all that data collection to calculate the best results for all your searches… it does save time and is more spot on than I ever thought it could be.  (If “Big Brother” bothers you, don’t login when you are doing personal searches… but understand your lists won’t be as accurate.)  I primarily use Google and YouTube.  Yes YouTube, #3 searched site in the WORLD,as of today.

TWO! Use descriptive keywords-s-s-s.  That includes adjectives, verbs, etc.

Example: If you are looking for someone who can fix your WordPress site, use the following details (it doesn’t need to be in the form of a question/sentence):

WordPress website Developer

AND

(YOUR)Theme name experience

AND

a short description of what is wrong (like “sidebar stopped working”, “Home page won’t update,” etc.)

The more specific details you can write, the better results will show on your first query page.  Don’t be stingy on the number of your search terms, rarely does one or two word searches return the best results.  Remember your interrogative pronouns… if you want to know HOW to do something, include that; if you want to know WHAT something is, include that.  One caution here: don’t use “WHY” unless you have time to sift through a lot of opinions.  It’s hard to get an algorithm to calculate all the different opinions on any topic.

THREE! Read your Resulting Snippet.  This will save you A LOT of time.  In the example below: The top blue link is usually the page name, but with SEO plugins website authors can make this (and any of this Snippet) what they want; you will get this soon.  The green is the website page link, check this carefully many scam sites have extra extensions or creative spelling… that will show here.  Finally the first few paragraphs, or some excerpts found on the page that match your search terms are found here.  Reading this will usually tell you if you need to click it or move on.  The great thing is that Google puts your search terms in bold; again, you will learn how to use this better as you go along.

FOUR! DON’T stop at page one!  When you have time, go on with your search, using the tips above.  You will soon learn how to read snippets better, find search words that work better for you, and many times find hidden treasures if you just read a few more snippets/pages of snippets.  There are a lot of brilliant people/blogs out there, many have only one or two unique pieces of gold… but they are always worth searching for.  And many of these folks don’t have or take the time to SEO their site like those higher up the search rankings that are trying to sell you something.  Think about it.

The problem with this Internet searching is that as SEO (Search Engine Optimization) parameters change, so do the way folks post stuff there.  But, so far, the basics are still working well; and yet whenever I have time I go back to that 20th, 41st, 112th page on my Google search to make sure my search system still works as well as it can.  So just be aware that this is an ever changing venue, and it actually is fun when you make a game of it… like finding “Waldo”.

Contact me for budget friendly help with your website or web presence: Management, Maintenance, or Marketing.

More help with searching:

Does your website reach there?

Research your Search

Like it? Share it.
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Twitter
  • Google Bookmarks
  • email
  • LinkedIn
  • MSN Reporter
  • RSS
  • Yahoo! Buzz