Engaging Content

Content is King.  It is what negates SEO updates by creating permanent SEO.  Creative, original, fresh, and engaging content can take many forms and make your online presence engaging and productive.  Did you know you much of this can be done automatically?  And my written content can be copyscaped for free upon request!

Engaging Content comes in many forms:

Blogs:

Currently I write and co-create blogs for OurPlatinumYears.comI have 17 years of experience as the editor of an in-house monthly newsletter that was an average of 8 pages a month for a Meredith Corporation TV station in Kansas City.   As editor I also had the fortune of writing a great deal of the content, formatting and updating the newsletter layout 3 times, and creating some of the graphics found in each issue.  I even received an annual award from Meredith Corporation for my efforts: Fiscal 1999 Annual Corporate Service award from Meredith Corporation (seen right).

Social Posting:

I have and continue to use HootSuite to help clients with their launches with a 2 month social marketing campaign on two Twitter accounts (VirtualWebAsst and golddenest), my Facebook page, and on LinkedIN with every website creation or migration package.  There are times I also throw this in to help with other launches and campaigns as well; but this is as much for my clients as it is for my followers.  I have also written or created content (of different types) on the accounts shown here.

Newsletters:

Outside of the 17 years as editor of TAKE5 in-house newsletter (in print and final years online),  I have created  a number of e-newsletter layouts (seen left) and edited the content.  They required use of various theme editors supplied by: MyNewsletterBuilder.comConstant Contact, and soon my own (automatic publishing) newsletter via MailChimp. I also assist in merging this marketing info with Google Analytics.

Video/Audio:

Well, my 30+ years of experience in this field and the use of Adobe Creative Suite make this the most creative, original, and innovative content I can provide my clients.  Video content is HOT, especially now since Google owns YouTube.  Did you know YouTube is the 3rd most used website in the world?  And considered the first search engine by many.  And we are not just talking “How-to” videos.  Check out some of the things I’ve done for clients on my YouTube Channel… DenPikeyProductions!

Graphics:

Whether it is just an added photo or created graphics, this is one content that I feel is under utilized.  Yes, these don’t add to SEO; but they do add to your readability and credibility.  And, if done right, they don’t have to hurt your SEO.

More samples can be found below…

Competitive Optimization

Competitive Optimization

Have you taken a look lately at your competitors’ sites?  A real deep look?  Have you compared the amount of different media they have, they type and freshness of their written content, which keywords they use, what their phrases they rank for, what niches do they use to spread the word, which social sites they […]

LIVE! on YouTube

LIVE! on YouTube

Yep, you can go live now on YouTube with your Google + account or business page.  YouTube is reporting 3 billion hours of video streamed per day. Who wouldn’t want a piece of that for their business? Think of it, you can now partner with the biggest video network in the world, ranked #3 in […]

Marketing LIVE!

Marketing LIVE!

Having worked in broadcasting for 30+ years let me tell you there is LIVE and “as if Live”, both get a lot of attention.  And with the Internet, the number of sites that will stream (and record for later playback) your product launch for free, the number and functionality of mobile devices… there is no […]

SEO Security

SEO Security

With constant changes on how they compute who gets the top billing when folks type in search queries, the major search engines keep SEO in flux.  As recently as December 2012 Google made changes to their “search quality”; more specifically their search algorithm!  Then there are the new players in the game.  Since Google now […]

Multi-media SEO

Multi-media SEO

A picture is worth a thousand words; well actually when it comes to media on your website that sort of works in reverse.  You know that graphics, especially infographics, and video are hot now-a-days.  But did you know that too many graphics and videos can hurt your site’s ranking?  The search engine bots love things […]

Web Presence Tweaked

Web Presence Tweaked

Do you have a LinkedIN page? Are you an Author who sells your book(s) on Amazon.com; did you know about their Author Central? In every online profile you have are you using all the free bells and whistles offered by that site to make you stand out? Are you on all the sites you need […]

Off-site SEO

Off-site SEO

As you may know, SEO (Search Engine Optimization) is ruled by algorithms, which take into consideration many variables before the final list of links to the query is generated. Did you know Google has discovered many users count on LinkedIN as a vital source for many decisions?  So people with a LinkedIN Profile place higher […]

Social Integration

Social Integration

Where is your business socializing on the Internet?  Where should you be to optimize your marketing?  There are many types of analytic programs and research that can help you with this, whether you have a website or not.  No matter how great a marketer you are, this is an ever changing industry so strap in […]

Automatic Newsletters

Automatic Newsletters

Most website platforms offer ways to automatically post your blog titles and links on the major social networks; where you have an account.  But marketing is so much more, especially if you have a new product/business. E-Newsletters are an important part of every marketing campaign.  Not only do your new/potential clients get the ability to […]

Blogging, a marketing must

Blogging, a marketing must

Blogging is best used as a marketing tool.  With WordPress automation, when you post a blog (which can be written then scheduled months in advance) it can be structured to automatically post a short description (with or without the title) to anyone of a number of your social networks.  You can even automatically reschedule these […]