Engaging Content

LIVE! on YouTube

Yep, you can go live now on YouTube with your Google + account or business page.  YouTube is reporting 3 billion hours of video streamed per day. Who wouldn’t want a piece of that for their business? Think of it, you can now partner with the biggest video network in the world, ranked #3 in […]

Marketing LIVE!

Having worked in broadcasting for 30+ years let me tell you there is LIVE and “as if Live”, both get a lot of attention.  And with the Internet, the number of sites that will stream (and record for later playback) your product launch for free, the number and functionality of mobile devices… there is no […]

SEO Security

With constant changes on how they compute who gets the top billing when folks type in search queries, the major search engines keep SEO in flux.  As recently as December 2012 Google made changes to their “search quality”; more specifically their search algorithm!  Then there are the new players in the game.  Since Google now […]

Multi-media SEO

A picture is worth a thousand words; well actually when it comes to media on your website that sort of works in reverse.  You know that graphics, especially infographics, and video are hot now-a-days.  But did you know that too many graphics and videos can hurt your site’s ranking?  The search engine bots love things […]

Web Presence Tweaked

Do you have a LinkedIN page? Are you an Author who sells your book(s) on Amazon.com; did you know about their Author Central? In every online profile you have are you using all the free bells and whistles offered by that site to make you stand out? Are you on all the sites you need […]

Social Integration

Where is your business socializing on the Internet?  Where should you be to optimize your marketing?  There are many types of analytic programs and research that can help you with this, whether you have a website or not.  No matter how great a marketer you are, this is an ever changing industry so strap in […]

Automatic Newsletters

Most website platforms offer ways to automatically post your blog titles and links on the major social networks; where you have an account.  But marketing is so much more, especially if you have a new product/business. E-Newsletters are an important part of every marketing campaign.  Not only do your new/potential clients get the ability to […]

Blogging, a marketing must

Blogging is best used as a marketing tool.  With WordPress automation, when you post a blog (which can be written then scheduled months in advance) it can be structured to automatically post a short description (with or without the title) to anyone of a number of your social networks.  You can even automatically reschedule these […]

Newsletters, a Marketing Must

First let me state that my 17+years publishing an 8 to 20 page monthly newsletter has taught me the respect this underutilized advertising venue deserves.  Especially in this age of electronic human connection and instant website access, newsletters (or e-newsletters as they are now called) are not only evolving, but becoming the extension of this […]

Is your Twitter Tweaked?

The profile tweaks that Twitter offers their account holders can help you stand out, if not expand your brand.  One of the most noticeable is the background tweak.  Yep, you can create a new background, use one of their backgrounds, or even buy a somewhat unique background online. Your profile pic can be more than […]