MARKETING

Why WordPress!

Why do I specialize only in WordPress?  It is #1 for a reason.  : being the largest and most flexible free website platform is just the start.  There are more plugins for functions, styling, forms, etc., than most developers know about; and help for each (except for some themes and plugins; keep reading, details in […]

LIVE! on YouTube

Yep, you can go live now on YouTube with your Google + account or business page.  YouTube is reporting 3 billion hours of video streamed per day. Who wouldn’t want a piece of that for their business? Think of it, you can now partner with the biggest video network in the world, ranked #3 in […]

Marketing LIVE!

Having worked in broadcasting for 30+ years let me tell you there is LIVE and “as if Live”, both get a lot of attention.  And with the Internet, the number of sites that will stream (and record for later playback) your product launch for free, the number and functionality of mobile devices… there is no […]

SEO Security

With constant changes on how they compute who gets the top billing when folks type in search queries, the major search engines keep SEO in flux.  As recently as December 2012 Google made changes to their “search quality”; more specifically their search algorithm!  Then there are the new players in the game.  Since Google now […]

Multi-media SEO

A picture is worth a thousand words; well actually when it comes to media on your website that sort of works in reverse.  You know that graphics, especially infographics, and video are hot now-a-days.  But did you know that too many graphics and videos can hurt your site’s ranking?  The search engine bots love things […]

Promote Your Book

Promoting your book online doesn’t need a website, unless you are not satisfied with what the other sites offer.  Personal websites do give you more flexibility, (if made properly) it is the hub of your online presence and allows you to shine unlike other authors who just have a hodge-podge web ubiquity.  And yet there […]

Web Presence Tweaked

Do you have a LinkedIN page? Are you an Author who sells your book(s) on Amazon.com; did you know about their Author Central? In every online profile you have are you using all the free bells and whistles offered by that site to make you stand out? Are you on all the sites you need […]

Research your Search

What the heck?!  Yeah, yeah, searching pages of Google results can be mind-numbing; but searching with your keywords/terms isn’t enough.  You are missing out on so much; you will be amazed when you try this search tip. Example: I was looking to be an editor or writer once I was laid off, so I searched […]

Does Your Website Reach THERE?

Do you know what you need to know about your customers/potential customers?  If you have a database of any kind you may know where they live, what their email address is, etc.  But do you know which device they use to view your site?  Do you know how they find you the most?  Do you […]

Web Search 101

I searched for a new career for almost 10 months.  I was on the computer 8-10 hours a day, every day.  There was so much duplication, so much crap out there that it took everything in me not to quit.  (Actually I just used my cold, calculating and insensitive “laid-off” letter to motivate me.)  But […]