Blogging is best used as a marketing tool. With WordPress automation, when you post a blog (which can be written then scheduled months in advance) it can be structured to automatically post a short description (with or without the title) to anyone of a number of your social networks. You can even automatically reschedule these blogs to reposted on some social networks once they are a set number of days old.
Is Blogging Necessary?
No, not if you don’t want Search Engine Optimization or give visitors reason to return to your site over and over. Blogging is the backbone of many marketing campaigns. It is a way to keep your website fresh and search engine bots love this stuff!
Blogs are easy… just talk about your product or service in 500 words or less. There have been some blogs that only contain an infographic. Is there ANYTHING your current and potential clients don’t know about you, your product/service, your uniqueness, your industry, etc.? There’s your blog for the next few months… or more.
Blogs are best kept short and include your appropriate keywords (especially in the title). Recommendations for the minimum number of blogs is 1 -2 a week, maximum would be one a day.
You can do them or have your staff write them; you can even get clients to write them. This latter effort would make for a great “testimonial” page, but the truth is they can write about anything associated with your industry, your website, your efforts. Remember your WordPress site can be set to automatically re-post these every so often.
If you need help with this, I can help. I prefer clients participation by providing the topics via links to other blogs or just ideas. In my 17 years as managing editor of a monthly, 8-page in-house newsletter I have learned many ways to be creative and engaging (if not intriguing) in my writing style.
I generally charge $10 a blog, which includes research. If given an assignment of multiple blogs on one subject, the price comes down. It all depends on how much research I need to do. You see I do my best to produce original content, for this at least three sources on the same subject must be found so it can be Copyscaped, if need be.
For more of my off site writing experience, feel free to check out Our Platinum Years (seen left), where I co-write some of the blogs. While there, check out the many details and ideas for a better life after 60!
Is there such a thing as automatic blogging?
Yes. WP-o-Matic makes auto blogging a snap by automatically creating posts from the RSS/Atom feeds from other sites you choose, which are organized into campaigns. It is a great way to keep your blog current and fresh.
Contact me for budget friendly help with your website or web presence: Management, Maintenance, or Marketing.